News: Latin Percussion Takes a Bite Out of the Big Apple

Latin Percussion Takes a Bite Out of the Big Apple

The World Leader in Percussion Debuts Marquee Offices and Showroom in Manhattan

(1.14.2016 – New York, NY) More than 50 years after it was founded in New York City, Latin Percussion (LP) returns to its birthplace with the opening of brand new offices and showroom located in the heart of Times Square, it was announced today by its parent company, Drum Workshop, Inc. LP’s New York offices will feature a wide variety of LP instruments as well as product from other DW brands including Gretsch drums, DW Drums, Gibraltar Hardware and Ovation Guitars. LP’s Garfield New Jersey office will close its doors, while manufacturing of LP’s legacy American- made products including the patented Black Beauty Cowbell® will remain in the Garden State. In addition, LP will establish a West Coast presence for the brand with the addition of executive and artist relations staff at its Oxnard, CA headquarters.

“LP’s heritage is deeply rooted in the soul of New York City,” explains Terry Tlatelpa-Lopez, LP Artist Relations East. “The Cuban and Puerto Rican rhythms and the sounds of the city’s streets are the foundation of this company. Moving back to NYC feels like going home.”

Anticipated to open in mid-February, the new LP showroom is located in the historic music district on 48th street as DW President and CEO Chris Lombardi describes, “When I was a kid, we sold to Manny’s Music and Sam Ash on 48th street. These iconic stores have moved out of the area, so it feels good to bring the music back; I even noticed the original store signs are still there! We’re thrilled and honored to be bringing LP back to NYC.”

The new showroom will service LP artists by appointment and will be open to the public by contacting Jess Birch or Hayden Hawkins at Steve’s Maxwell’s New York retail shop at 212-730-8138.


Founded in 1964, Latin Percussion (LP) is the largest hand percussion instrument brand in the world. The company offers an extensive line of hand percussion instruments and percussion accessories including patented designs such as the Jam Block®, Ridge Rider Cowbell® and Egg Shaker. Many of the world’s top artists play LP including: Giovanni Hidalgo, Richie Gajate-Garcia, Karl Perazzo, Raul Rikow, Steve Gadd, Travis Barker, Mike Portnoy and Cindy Blackman-Santana among others. For more information,